A better way to care for what you wear.

Wellness has always been a quiet priority for Sarah—woven into everyday decisions, from the products she brings into her home to what she serves at the table, and what she chooses to put on her skin.

As a busy entrepreneur working with startups, she reached a point where she needed support with the day-to-day. But when it came to laundry, something felt off.

Most services were built for convenience—fast, efficient, transactional. But they overlooked what truly matters: what touches your clothes, and ultimately, your skin.

And that didn’t align with how she was living the rest of her life.

With a background in tech, Sarah saw an opportunity to rethink the experience entirely—to create a service that was not only seamless, but held to a higher standard.

What began as a small test within her own neighborhood quickly grew—shared among friends, then families, and now a wider community.

Because life is full. We’re building careers, raising families, managing homes, and constantly on the move. But that shouldn’t mean compromising on what we bring into our homes.

Our skin is our largest organ. What we wear, every day, matters.

So she created Gentle Folds—a laundry service that uses only EWG VERIFIED® detergents and treats every order with the same level of care you would at home.

Thoughtful. Elevated. Designed for real life.

For those who value both convenience and well-being.