Wellness has always been a quiet priority for SK—woven into everyday decisions, from the products she brings into her home to what she serves at the table, and what she chooses to put on her skin.

As a busy entrepreneur working with startups, she reached a point where she needed support with the day-to-day. But when it came to laundry, that same level of care was hard to find.

Most services prioritized convenience - but overlooked what truly matters: what touches your clothes, and ultimately, your skin.

Coming from a background in tech, SK saw an opportunity to rethink the experience entirely. To create something more thoughtful. More intentional. More aligned with how we want to live.

What began as a small test within her own neighborhood quickly grew -shared among friends, then families, and now a wider community.

Because life is full. We’re building careers, raising families, managing homes, and constantly on the move. But that shouldn’t mean compromising on our health.

Our skin is our largest organ. What we wear, every day, matters.

So she launched Gentle Folds — a service that uses only EWG VERIFIED® detergents and handles every order with care. Simple, thoughtful, and designed for real life—for those who value both convenience and well-being.